Leading the future of innovative consumer digital marketing.
Intro
I’m all about connecting people with consumer products. From driving awareness in EMEA for the original iPhone to owning the entire digital consumer journey for LG Mobile USA, I’ve brought a blend of analytical thinking and creativity to a variety of iconic global brands.
Professional Experience
Who Dares Wins.
As Digital Marketing Director, LG Mobile USA, I brought passion for purposeful innovation and an expertise in digital customer marketing to deliver excellence at every point of the customer experience.
01
Breakthrough Experiential Marketing - Promotions, Events, OOH
02
Innovative Website Development - 22.05.16, FWA ‘Mobile Website of the Day’
03
Loyalty & Retention
04
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Concepting and Producing Award-Winning Content
06
Data Driven, ROI Focused, Personalized Lifecycle Media Planning
07
Measurement, Attribution, Optimization, Strategy Improvement
My Experience
With a first-class global background in digital and social marketing, I know what it takes to tell a compelling story for premium and luxury brands.
I have passion for leading winning teams and have a proven track record of inspiring creativity and purposeful innovation that delivers against business goals.
"Matt Ward's consistent delivery in his role is what keeps LG relevant in the digital space. He has augmented cross-departmental leadership and integration of Digital Social marketing into the overall brand strategy. As a result, the quality of customer experience in the LG Digital space has improved dramatically. Matt is also widely acknowledged for his ability to adapt to new cultural environments, assuming a positive attitude toward challenges, and continuously raising the bar."
Morris Lee, President LG USA