Marketing Executive & Founder — Remote, US
I helped launch the original iPhone. Now I'm launching my own product.
I led the Apple account at Profero through the original iPhone's EMEA launch and the seven product campaigns that followed, then ran digital & social marketing at LG Mobile USA on $190M annual budgets — an FWA Mobile Site of the Day along the way. Since then: growth leadership at Corsair and NZXT, where I built a subscription product from zero to $2.8M MRR. Today I also run Gloss Digital, and I'm taking Optim, a health-optimization app, to launch.
Marketing leadership — CMO · VP · Fractional — for consumer brands
Track Record
Named products · Real budgets · Dated awardsSix disciplines. Each anchored to something you can verify — a product, a budget, an award.
From the President of LG USA
Matt Ward's consistent delivery is what keeps LG relevant in the digital space.Morris Lee — President, LG USA
Every discipline on this page now runs through one product I own.
Now
Founder — Gloss Digital LLCBuilding Optim — a health-optimization app.
After twenty years of marketing other people's products, I'm shipping my own. Optim pairs AI coaching with protocol tracking and evidence-based guidance — built end-to-end by Gloss Digital, launching 2026.
Building it keeps the toolkit current: AI-driven lifecycle, subscription growth, pricing, App Store optimization. I take on a limited number of consulting and fractional engagements alongside it.
App preview — illustrative UI
How I Work
Three shapes of engagementOngoingFractional CMO & marketing leadership
Interim or part-time marketing leadership for consumer brands — strategy, team, and budget ownership at the executive table.
ProjectLaunch & go-to-market sprints
Positioning, channel planning, and launch execution for consumer products — the discipline I've run from the original iPhone to Optim.
DiagnosticDigital & lifecycle audits
A senior pass over your full funnel — acquisition, CRM, retention, measurement — with a prioritized plan, not a deck of platitudes.
Consulting · Leadership roles · Optim partnerships · Press
hello@mattjward.comOriginal iPhone (EMEA) · LG Mobile USA · Corsair Gaming · Founder, Optim